Being a creator has never been an easy professional experience, at least for most. From evaluation to dissemination, finding the right partnerships, collectors and develop a followers community there is a lot of time involvement, organisation, communication skills and self-esteem which are required.
As a side note, sometimes it may feel unfair, or even unnatural to do the work of finding individuals who feel inspired and want to follow your art, it’s understandable.
Some of the artists that we represent often come to us our of a place of social media frustration, feeling inadequate to remain active on several channels, feeling to old to be accepted by the youth community or rationalising that they lose creativity from several communication activities.
You are not alone in the NFT world, there’s a huge community and it’s just a matter of having the right conditions and motivation to find them – or for them to find you.
Even if you are a creator from the 80’s, or just started in 2021, there are always grounding tools to organise and fulfil the basic needs of the NFT Market and Community. Presence & Protection are the keywords for any NFT Artist.
We suggest 10 tools which may facilitate your communication and dissemination efforts, envolve you in the community and help you find the right crowd for you and / or your art.
Tool #1: Twitter
A Social Media platform advised and preferable to many NFT artists is Twitter. To quote Economic and Social Research Council, “is a ‘microblogging’ system that allows you to send and receive short posts”. This posts are called tweets, and can have a maximum of 280 characters. You can add links, hashtags and media to any of your tweets.
The relevancy of this platform is that you can disseminate, ask questions, connect and be featured by other accounts (or retweeted). The main feature is that it is very easy to find or be found by your ideal crowd by using the right hashtags on your communications.
Advices to a top communication is, firstly, to be yourself and share your questions, struggles and news. People connect with people, and this is the key point for you art to be valued and shared through the community.
Find the right words. This means that your art, as well as your persona, can be characterised by several words that you use as hashtags. To be part of the NFT community, you must first find the artists and collectors that share the same ideology and art techniques as you. After that, you can start expanding your keywords. Make sure that you also include the NFT Marketplace on your communications – and thank them for supporting you.
Another positive review from our research is that after you find a couple of artists or art enthusiasts who connect with you, this can lead to private messages and groups, allowing you to gain new perspectives, knowledge and opportunities outside this Social Media platform.
Some of the main struggles or reasons to fail on communicating through Twitter are the wrong usage of hashtags, which should be placed in the middle or the tweet instead of adding them to the start or to the ending.
Also, the dissemination of fake news, trademarks and any other copyrights infringement or wrong doing can cause your account to be silenced. For example, if you pretend to be someone else, or to assume that the art from a trademark is originally yours, this can cause the beginning of the end to your profile reach.
Hashtags to every NFT Artist: #NFT #NFTCommunity #Cryptoart #NFTcollector #Cryptocommunity #Artcommunity #DigitalArt #NFTArtists #DAO (if you are a part of one)
Tool#2: Discord & Disboard
Discord is a creative platform where you can find the right groups for your art. The platform offers many features for any user or administrator of a server, as it can be personalised to its fundamental purpose.
In this case we include two platforms, being Disboard a good tool to use Discord. Disboard is a search engine to find Discord servers through keywords. Here, you can look up servers designated as NFT or Collector’s Clubs, DAOs, Art Clubs, NFT Collectibles and several other communities.
On Discord servers you usually have a channel where everyone can speak freely, according to the rules set by the server’s administrator. In some cases, you will also find channels for self-promotion, audio channels where everyone can speak their minds and opportunities such as challenges, giveaways and airdrops. It’s also a good tool to be in touch with announcements and to receive first hand news about the communities that you follow.
A great advice for any NFT Artist is to always follow the NFT marketplaces servers, even if you don’t have any profile there. Simply because you get in touch with all the communities. Besides that, it’s important to be positive, respectful to other members and to disclose only what you feel its right.
One of the biggest problems on Discord is the spam. Unlike Twitter, where spam barely affects your personal account, on Discord any member can send you a private message – and there are a lot of messages that you should delete before finish reading. Hackers, spam members and individuals wanting to have more disclosure from you are very present. Never disclose any personal information, wallet, address, email or ID, unless you know and trust the member. Pay close attention to any message stating that you won something – and delete it immediately.
Finally, be active. Discord servers can have features in which you can only access certain rooms by being active enough within the community.
An amazing tool for any NFT Artist is Lynkfire. It’s a platform where you can set up all the relevant links to your artistic profile and artwork. It also offers original features such as to include images on any link.
On Lynkfire, you can organize your links by priority, so that the most important or new platforms are the first to be seen. More than that, you can change the size and format of the link boxes, making it possible to also size your content by its relevance, as well as schedule your links to appear on the right time.
Other features are set up a call to action popup message, add your own Favicon, make tags for your profile, add animations to your link boxes, embed YouTube videos and many others.
Good advices are to chose a username that is consistent with your social media profiles, add a short and concise bio and always review on both Desktop and Mobile.
Also, use media that is self-explanatory, for example, if you want to feature profiles from different NFT marketplaces, you can use the logos instead of showcasing the artwork, this way collectors can go directly to the pages that they are most connect to.
Lynkfire is still on an early stage, so you can count on updates and new features to be set in the future. The team is active and happy to receive feedback and listen to its community members. For now, Lynkfire is and invitation only platform, meaning that you need a referral code in order to open an account. You can also support them through Patreon.
To have an idea, you can check our Lynkfire through this link.
Tool #4: OnCyber
OnCyber offer a virtual reality experience to art. In its essence, it works as a virtual gallery where you can exhibit your artworks and collections. With beautiful gallery setups and allowing different sizes for your artwork, it also allows the viewer to zoom in and see details of each art piece, such as title and description.
To be a part of this platform, you need a Metamask wallet and connect it to the website, this takes only 2 clicks and you’re in. After that, you can choose the setting that best reflects your ideal gallery. Finally, share your link with the community through their Discord channel.
OnCyber you can also have a 360º experience shared with other artists on the same place. This can get more reach to your art, as well as to the artists taking part on the same space.
Tool #5: Pinata
Pinata.cloud is an essential tool if you are trying to sell on the Ethereum Blockchain. Founded by Kyle Tut and Matt Ober, this platform is an easy to use tool to create and manage content on IPFS.
To clarify, IPFS is the protocol that sets the rules to how & when the information of one asset is transmitted. In other words, this is how you guarantee the protection and ownership of your NFT artwork. Hundreds of developers around the world gave their contribution to the creation and development of this protocol.
So, with Pinata.cloud you can easily set up an account, add and manage your assets. This should be the first step before minting or listing an NFT.
It’s also important to disclose that some NFT marketplaces handle your IPFS on the moment that you mint the artwork. Check on the marketplace guidelines to understand if you need to use Pinata.cloud before.
Tool #6: Clubhouse
ClubHouse is the right place to gain knowledge and to share your projects and ask questions. There’s a huge NFT community constantly present on this space and open rooms almost every hour, so it doesn’t matter when and where, you are likely to find an interesting topic being discussed here.
The way ClubHouse works begins with downloading the app and creating a profile. You can add your Instagram and Twitter profile, create a description of your work and join different clubs – you can also create your own and schedule events with different topics.
Basically, ClubHouse’s essence is to listen and be heard. The platform works mainly through audio channels and doesn’t have a video feature. Yet, you can also send private messages, follow other profiles and find their Twitter and Instagram there, making communication reach to other levels.
If you are interested on a specific idea that someone spoke on a channel, but don’t feel like raising your hand to talk, you can send a message to the speaker. Pay attention that sending too many messages will forbid you to send more for some hours. Be patient, and chose the right people to connect with.
The most amazing part of ClubHouse is that you gain an extensively amount of knowledge that you hadn’t yet questioned. Topic such as the legality of NFTs, how to find collectors, how to evaluate your art, everything can be discussed on one channel without you even noticing. Also, the community is very open and happy to get to know you, it’s very easy to raise your hand and ask to speak and to share your projects.
If you want, join our club on ClubHouse through this link.
Tool #7: Reddit
Reddit is a timeless space where you can find anything that your are looking for – as well as topics which are completely unrelated. From its strong meme community, to NFT artists, on Reddit you can ask any question and the community is receptive to answer to your most strange doubts.
One advice is to pay close attention to what you post and how you write it. Spam and self-promotion with links to your art can get your account suspended very easily.
The best approach on Reddit is that you are willing to relate and comment on the other member’s topics. It’s a silent place with a lot of involvement – in other words, you can be at 3am sitting on the computer and writing on Reddit like any good introvert night creature.
Make sure that you look into the right keywords and follow the subreddits which are more likely to raise topics of your interest. There are also spaces where you can do self-promotion and share your art, but make sure that you also invest on creating a good relationship with the community.
Tool #8: Metamask
Metamask is a browser plugin that serves as an Ethereal wallet. Once installed, it becomes a centre where you can store Ether and other ERC-20 tokens, which you will need in order to make transaction to an Ethereal address, including the marketplace.
The highlight of Metamask is that it functions on almost every marketplace, allowing you to create a profile as artist or as collector in only two clicks. It also allows you to buy Ether directly with you bank card, or to send and receive coins from different platforms.
One thing is clear, Metamask is one of the most used digital wallets, by both artists and collectors. This is because it’s so easy to set up, to store on your browser and to make quick transactions and conversions.
One advice which goes directly to those who intend on collecting NFTs is that through Metamask you can automatically convert you Ether in WETH, which is needed to make a bid or offer.
To take into consideration, if you subscribe to our newsletter you will get access to a downloadable ebook, The Ultimate Guide to NFT, where you’ll find a step by step tutorial to set up a Metamask wallet.
Tool #9: Instagram
Instagram has been one of the most preferable Social Media platforms by artists and designers from around the world. Its aesthetics and features make it a genius space to create a portfolio of your art and to disseminate it within a very big community.
With roughly one billion monthly active users, Instagram is more than a social platform, because it allows many different styles of visuals for your profile. You can chose to post static art, add videos, make 24h stories (instastories) which can be helpful to send messages and to share other people’s content. Their most recent feature are the reels, which come similar to what you see on TikTok, where people can perform, talk or make funny short videos that are shared within the community.
Getting start with Instagram is very easy. As any social media platform, the first step is to create an account, write a short bio and start following some accounts. You can connect it with your Facebook, phone number and email address, and see your network of friends which are also Instagram users. Finally, start posting.
A couple of advices for Instagram regard to its algorithm, which may come a bit frustrating to some users. On Instagram, you should pay attention to consistency and make efforts to post on a daily basis. Taking that with instastories you can post as many as you’d like, with posts on your page it’s important to keep it at a maximum of two posts per day. This is also beneficial in the sense that you won’t post everything at once, and keep your followers looking out for more as days pass.
It also allows you to follow hashtags on specific topics, such as NFT and Cryptoart. Hashtags can and should also be added to every post, whereas the maximum allowed is 30 hashtags per post.
The algorithm is also determined by the hashtags that you use and the recurrence when you use them. Hashtags work as a ladder, meaning that there are very general hashtags, such as #NFT, with millions of posts, making it hard for your specific post to be featured on top of the search, and specific hashtags, such as #NFTanimation, which are segmented to the topic. One advice is to always try to use a mix between segmented and general topics, and try to change the topics as you find new keywords to use.
Instagram can be a very useful tool, mainly because it set a profile where you can showcase all your art and keep your followers aware of new creations. It’s essential to engage with other artists, by commenting and liking their posts.
Tool #10: Buffer
Buffer is one of our top recommendations for every artist, social media manager and for companies as well. This tools allows you to schedule your posts and set them to be uploaded to your profile on the day and hour of your choice.
Although it’s mainly a paid platform, their prices vary and there’s a free version where you can set up to 3 channels and schedule your posts. Buffer supports Twitter, Instagram, Facebook pages, profiles and groups, LinkedIn profiles and pages, Google+ page and Pinterest.
Another good feature is that Buffer advices you on the best time to post, and you can always personalise it. Besides that, it also sets a list of upcoming posts, so that you can see a faithful to post list of what will happen. One downside is that it would post Instagram carousel, meaning that one post featuring more than one photo will not be automated, although they will notify you to go to the app and post it manually.
Finally, one of its great features is that you can set up your hashtags as first comment on your posts. Meaning that once the post is uploaded to your profile it also automates a comment from you including all the hashtags. This is a good feature for aesthetics, meaning that the description won’t be filled with hashtags.
Buffer is definitely the way to go in order to avoid the frustration of showing something new every day. Take a few minutes once a week to set up your posts for the following days, weeks or even months and relax knowing that consistency is already there, and you can post (or tweet) manually anytime that you feel like.
What’s NFT Market Optimisation (NMO)?
One concept to take into consideration when starting or improving your network as an NFT artist is NMO. It stands for NFT Market Optimisation and it is the strategical maximisation of the system that involves and that lies within the NFT space. It relies on building up the network around the NFT or collection of NFTs of an individual, company, game or any enterprise. Therefore, it looks to maximise the perception (or value) of any non-fungible token.
Many artists and collectors look at ways to see their art as non-fungible tokens to be evaluated fairly on the market, not relying only on cryptocurrency fluctuations. One thing to take in note is that the market is the foundation for NFT evaluation, one example are collectibles such as Axies and StonerCats, its value is high because the market is open for it and willing to collect more.
Hopefully, now you have all the foundations to get started or improve your art value and artistic profile online. To retain:
- Be consistent and active
- Automate your consistency to have more free time to Create
- Set up your digital wallet to keep your tokens safe and transferrable
- Control and protect your NFTs through IPFS protocol
- Showcase your art
- Have a space where people can find all your links to different profiles
- Evaluate your work, your creations and profile accordingly to the market
- Keep your original traits and avoid making art for the audience.
Side note: don’t be afraid to feel alone within the online community, there are billion users who feel divergent to social media channels. Yet, you must remind yourself that art deserves to be appreciated and to inspire others. As Creators, part of our job is to allow the world to change, even slightly, through our visions.